One of the main directions for Saorsa Global is women's rights, and the organization took another active step in this direction this year. With the financial support of the Women's Fund in Georgia, the project "Single Mother's Care Pay" was implemented. The aim of which was to raise public awareness about the care economy and the needs of single mothers. These women often face difficult challenges completely alone, which has a heavy impact on them. They have to work hard both at home and, in some cases, at work. As a result of the project, Saorsa Global has empowered single mothers in many ways. In addition to social and economic empowerment, first of all, these women have received the most important thing – community solidarity and moral support.
We have conducted an digital campaign for the project as on Adjara Television and Radio, as well as the organization Facebook and Instagram pages and personal contacts. As a result, we received a large number of single mothers who wanted to get involved. Women from all over Georgia could participate in the project, although the majority of beneficiaries are from the Adjara region. The goal of our organization was to make career mentoring, education and consulting equally accessible to single mothers living in urban and rural areas. In the end, 50 women were involved in the project. At the very first stage of the project, the needs of mothers in terms of education, employment, health and social issues were identified. As part of the digital campaign, video content and information posts were produced about 8 women, which were then posted on the organization’s social networks. This was followed by great involvement and support from the public, which did not subside for several weeks.
The beneficiaries received detailed information about the services offered to them by the state at both the local and central levels. They were provided with career development and social advocacy training, as well as individual psychological and legal counseling. In addition, within the framework of the project, Saorsa Global launched a charity campaign “Help a Single Mother”, which lasted for 3 months. Fulfilling their wishes was very exciting for us. With the money collected, we covered the rent of 10 families, purchased household items and laptops. Also, mothers and children received dental services and purchased educational resources.
We believe that one of the main achievements of the project is increasing the visibility of single mothers, while the public got to know their stories. We are happy that as a result, women regained their self-confidence and strength, understood their rights and were motivated. They also developed a desire to study professions and start small businesses.
We believe that a multitude of projects like this will change the lives of this vulnerable group of society for the better, and that the involvement of all of us in this process is vital for them. We thank to the Women's Fund in Georgia and also to each and every person who participated in the charity campaign.
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